September 2026 Sales ReviewSide by side with September 2025

Pub International · Myrtle Beach

Net sales · September 2026

$123,273.56

September 2025 $89,315.42

+$33,958.14 +38.0%

Sep 2025

$89,315

Sep 2026

$123,274

Orders4,795Sep 2025: 3,732 · +28.5%

Average order$25.71Sep 2025: $23.93 · +7.4%

Average per day$4,109Sep 2025: $2,977 · +38.0%

Highest day$8,564Sun Sep 20 · Sep 2025: $5,900 (Sun Sep 14)

Sales build

From gross sales to net sales

	Sep 2025	Sep 2026	Change
Gross sales	$100,743.74	$135,146.44	+$34,402.70	+34.1%
Discounts and comps	-$11,332.97	-$11,761.15	−$428.18	+3.8%
Refunds	-$142.35	-$111.73	+$30.62	−21.5%
Net sales	$89,315.42	$123,273.56	+$33,958.14	+38.0%

What sold

Net sales by category

September 2025September 2026Share of net sales shown beside each figure

Liquor

$52,17258.4%

$63,50151.5%

+21.7%+$11,329

Beer & Wine

$19,98122.4%

$33,31927.0%

+66.8%+$13,338

Food & NA drinks

$17,16319.2%

$26,45321.5%

+54.1%+$9,290

Beer & Wine net sales change +$13,338 +66.8%

Where the +$33,958 increase in net sales came from

Liquor33.4%

Beer & Wine39.3%

Food & NA drinks27.4%

Liquor +$11,329 33.4%
Beer & Wine +$13,338 39.3%
Food & NA drinks +$9,290 27.4%

Day of week

Average net sales per day, by weekday

September 2025September 2026Number of that weekday in the month shown beside each figure

Monday

$2,0055 days

$3,6384 days

+81.4%+$1,633

Tuesday

$2,6895 days

$2,4065 days

−10.5%−$283

Wednesday

$1,8954 days

$3,9625 days

+109.1%+$2,068

Thursday

$2,7664 days

$2,8254 days

+2.1%+$59

Friday

$3,3754 days

$5,2334 days

+55.0%+$1,858

Saturday

$3,5134 days

$4,6894 days

+33.5%+$1,176

Sunday

$4,9114 days

$6,4724 days

+31.8%+$1,562

Daily

Net sales, every day of September 2026

$2k

$4k

$6k

$8k

$10k

1.9k

1T

3.4k

2W

2.4k

3T

2.2k

4F

2.5k

5S

4.4k

6S

2.7k

7M

2.3k

8T

4.1k

9W

2.0k

10T

5.9k

11F

6.0k

12S

7.2k

13S

4.0k

14M

3.0k

15T

3.6k

16W

3.5k

17T

5.7k

18F

4.5k

19S

8.6k

20S

3.4k

21M

2.7k

22T

3.2k

23W

3.4k

24T

7.2k

25F

5.8k

26S

5.8k

27S

4.5k

28M

2.2k

29T

5.5k

30W

Mon–ThuFri–SatSundaySep 2026 daily average $4,109Sep 2025 daily average $2,977

Average per day, 2026

$3,103

Jun$93,080

$3,254

Jul$100,870

$2,677

Aug$83,000

$4,109

Sep$123,274

Time of day

Net sales by time of day

September 2025September 2026Share of the month shown beside each figure

Open to 2 PM

$8,4599.5%

$13,40510.9%

+58.5%+$4,947

2 PM to 5 PM

$11,40212.8%

$18,21214.8%

+59.7%+$6,810

5 PM to 8 PM

$18,44720.6%

$30,76924.9%

+66.8%+$12,322

8 PM to 11 PM

$29,18532.6%

$36,20629.3%

+24.1%+$7,021

11 PM to close

$21,91724.5%

$24,81420.1%

+13.2%+$2,897

Top 20 items by net sales

The top 20 items made $52,202, or 42.3% of net sales, out of 327 items that sold.

#	Item	Sold	Net sales	Share
1	McCormick Vodka	981	$5,474.71	4.4%
2	Titos	575	$4,472.50	3.6%
3	Montezuma Tequilla	691	$3,947.02	3.2%
4	Jameson	614	$3,481.70	2.8%
5	Mich Ultra	877	$3,367.01	2.7%
6	Chica Chida	547	$3,179.45	2.6%
7	Vodkade	518	$3,072.00	2.5%
8	Lunazul Blanco	421	$2,692.49	2.2%
9	Rumple Minze	425	$2,623.83	2.1%
10	Mich Ultra DRAFT	668	$2,546.94	2.1%

#	Item	Sold	Net sales	Share
11	Corona	469	$2,359.75	1.9%
12	Miller Lite	527	$1,992.85	1.6%
13	Bucket of Beer	111	$1,856.87	1.5%
14	Jameson Orange	307	$1,816.12	1.5%
15	Sun Cruiser	312	$1,720.93	1.4%
16	Fireball	472	$1,624.93	1.3%
17	Surfside	256	$1,541.13	1.3%
18	Jack Daniels	215	$1,509.89	1.2%
19	Grind	263	$1,495.21	1.2%
20	Coors Lite	383	$1,427.08	1.2%

Discounts and comps · September 2026

Discounts and comps by type

Total discounts and comps$11,761.15

Share of gross sales8.7%

Manager comp share of total18.2%

Type	Orders	Amount	Share
Happy hour	569	$3,159.28	26.9%
Employee	157	$2,218.01	18.9%
Manager comp	57	$2,141.28	18.2%
Specials	269	$1,607.76	13.7%
Cash price discount	1,415	$1,180.41	10.0%
Dollar off	42	$584.75	5.0%
Percent off	38	$452.93	3.9%
Military and first responders	96	$412.35	3.5%
Other	4	$4.74	0.0%
Total		$11,761.15	100%

Cash adjustments · September 2026

Cash paid out of the drawer

Total paid out$27,455.79132 entries

Paid to staff$21,166.7977.1% of the total · tips plus staff-name-only entries

Everything else$6,289.0022.9% of the total

Type	Entries	Amount	Share
Staff tips	65	$16,747.79	61.0%
Staff name only, no reason	11	$4,419.00	16.1%
Darts	26	$4,102.00	14.9%
Door and security	4	$670.00	2.4%
Entertainment	1	$200.00	0.7%
Supplies and errands	14	$797.00	2.9%
Refunds and pool table	6	$61.00	0.2%
Other, reason entered	5	$459.00	1.7%
Total	132	$27,455.79	100%

Looking ahead · October 2026 to date

October so far: Oct 1 to Oct 4

Net sales, 4 days$19,997.78Oct 1 to Oct 4, 2026

Average per day$4,999Sep 2026: $4,109 · +21.7%
Oct 2025: $3,437 · +45.4%

Orders7464 days
Oct 2025: 4,357 for the month

Average order$26.81Sep 2026: $25.71 · +4.3%
Oct 2025: $24.46 · +9.6%

Each day against its September 2026 weekday average

Sep 2026 average for that weekdayOctober 2026 day

Thu Oct 1

$2,825Sep avg

$3,769124 orders

+33.4%+$944

Fri Oct 2

$5,233Sep avg

$5,179230 orders

−1.0%−$54

Sat Oct 3

$4,689Sep avg

$4,660171 orders

−0.6%−$29

Sun Oct 4

$6,472Sep avg

$6,390205 orders

−1.3%−$83

Forecast

October 2026 forecast: $130,430

What October reaches if every remaining day sells like the same weekday did in September.

Oct 1 to Oct 4, actual$19,998

+

27 remaining days at September's weekday averages$110,433

=

October 2026 forecast$130,430

October 2025 actual: $106,555 · forecast is +$23,875 (+22.4%)

October 2026

October benchmarks

Measure	September	October benchmark
Net sales per day	$4,109	$3,766 or more (break even with the new rent and staffing)
Discounts and comps, share of gross sales (cash price discount excluded)	7.8%	5% or less
Drawer payouts with no reason typed	11 entries · $4,419	None
Labor, share of net sales	15.5% · $19,047	25% or less, with the new side fully staffed ($30,818 a month at September's sales)
Food cost, share of food sales	Not counted	28% to 31% (menu math: 30.8%)
Beverage pour cost (Sculpture)	23.6% (last full count)	18% to 21%
Sales tax set aside each day	Not set aside	$528 a day, paid by the 20th

October 2026

October action items

	Action	What it may be worth
	CriticalPay the past-due sales tax	$7,648.53 past due
	CriticalSweep sales tax into the tax account daily ($528 a day) and pay by the 20th	$15,826.57 collected in September · avoids levies and fees ($762.57 in September)
	Take the weekly food count every Monday, starting with a full count, so food cost and variance can be measured	Up to ~$4,900 a month (food lost between recipe and plate)
	Require a reason and manager PIN on Manager comp and Employee discounts	Puts $4,359 a month of comps on the record
	Bring discounts and comps (not counting the cash price discount) to 5% of gross sales	~$3,823 a month at September's sales
	Add $0.50 to beer, draft and canned drinks	~$2,500 a month
	Type a reason on every drawer payout	Makes $4,419 a month traceable